What American Should Do to Improve AAdvantage

What American Should Do to Improve AAdvantage

I give American a hard time. At the same time, I still fly American every time I fly. While it’s true the AAdvantage program has suffered some setbacks, I still have Executive Platinum status with American and am about to requalify through January 31, 2018. I’ve held some form of status with American since 2009, which I know isn’t as long as some of you but still gives me at least a bit of expertise.

I’ve said enough about the changes to the AAdvantage program. Let’s take the program in its current state. Here are some things I think American should do to improve its AAdvantage program. [Click through for the list!]

American Airlines “innovates” again and puts the AAdvantage program out of its misery

American Airlines “innovates” again and puts the AAdvantage program out of its misery

American Airlines announced today (well, yesterday for me because I happen to be in Japan at the moment) some more Super Happy Fun changes to their AAdvantage program. It’s not just that they’re bad, but American executives continue to lie to investors and consumers by using words like “innovation” or “innovative” or “good” when describing these changes. They are literally copying and pasting what Delta and United have done. That is not innovation, that is laziness.

Click through for all the innovative details…

 

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